Challenge
A Major Retailer had a fragmented POP supply chain across multiple channels; print overruns were taking up valuable storage space and shipments were requiring a minimum 14 day lead time.

Solution
Pareto became the single source resource to consolidate the production and distribution of in-store marketing materials. Pareto created an innovative fulfillment system utilizing PUMP to empower individual stores to control and customize the Point of Purchase merchandising they require at any given time.

Results
This initiative saved the client over 25% in production costs, reduced kitting costs by over 20%, shipping costs by 19% and reduced cycle times by 40%.

“Pareto has been responsible for our bi-monthly promotional POP since 2005. With the challenge of increased competition, particularly in these tough times, their team consistently brings us innovative and cost effective signage ideas that stimulate sales and keep our in-store presence relevant.”

~ Pareto Client &
Major Home Improvement Retailer

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