Pareto In the Media

Pareto lands Molson contract and acquires TPS

Strategy Online - July 16, 2012

Toronto-based shopper marketing company Pareto Corporation has won the newly consolidated Molson Coors Canada retail business. More

Shoppers Drug Mart Turns 50 With Multiplatform Campaign – Pareto Proudly Executes the in-store Celebration

Marketing Magazine - July 16, 2012

Shoppers Drug Mart is celebrating its 50th anniversary in Canada with a national multiplatform campaign, one of the largest in the drug store chain’s advertising history. More

Generation Y: Meet the new financial decision makers

The Toronto Star - March 05, 2012

Generation Y has become the biggest buying force in the marketplace, filling their closets to bursting with brands and advising their parents on what cars to buy, vacations to take and even what clothes they should wear. Their parents are listening. More

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Featured White Paper

Is Ten Percent Good Enough?

Dr. Hugh Phillips, Instore Scientist
Achieving Maximum effectiveness throughout the instore communication process.
Download PDF

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News Releases

Pareto Corporation announces Michael Bechtol as President and CEO

Toronto, ON - March 05, 2013

Pareto Corporation (www.pareto.ca) today named Michael (Mike) Bechtol President and CEO, succeeding Pareto’s long-time Founder and CEO, Kerry Shapansky. Bechtol, the company’s former COO and an industry veteran, becomes Pareto’s second CEO in a planned succession at Canada’s leading Shopper Marketing firm. More

Pareto announces acquisition of The Promotional Specialists

Toronto, Ontario - July 05, 2012

Pareto Corporation, a leading shopper marketing company, today announced that it has acquired The Promotional Specialists (TPS), an innovative international award. More

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